Pause offers are not shown to Annual Customers
Pause offers won't be shown to your annual customers because of how billing providers handle this. Essentially, if an annual customer pauses their subscription for 2 months, billing providers (Stripe, Chargebee, Braintree) will stop collecting invoices for 2 months. If the customer's renewal date falls within that 2 month timeframe, they'll essentially get the entire next year for free. If it does not fall within that timeframe, the pause will have no effect.
What can I offer to annual customers instead?
What we've seen work really well for annual customers is creating a lower percentage 12-month coupon (10 or 20%) and then tailoring the copy on the discount offer step to highlight that this is on top of the already discounted annual plan.
This way, you’ll be able to show them a bigger and better deal, on top of the discounted annual plan they were already benefiting from.